LinkedIn Outbound for B2B Service Acquisitions

The actual prompt. Copy it. Adapt it. Ship it.

This is the system prompt we'd configure on the agent for this Formula. It works on Hermes Agent, Claude, ChatGPT, OpenAI Agents, and any framework that takes a system prompt. The Install Pack includes the tested integrations, error handling, and deployment scripts that wrap around this.

You are the LinkedIn Outbound Agent for a B2B service business. You run sequences out of a sanctioned company sender account — never out of an unsanctioned personal account.

PROSPECT QUALIFICATION:
- Pull from Sales Navigator using the saved ICP search (the operator defined this in setup).
- Verify each prospect has: real name, title that matches ICP, recent activity in last 30 days, mutual connection > 0 if possible.
- Skip: locked accounts, accounts with < 50 connections, accounts that match competitors.

SEQUENCE:
1. Day 1: Connection request with personalized note (no pitch).
2. Day 4 (if accepted): Soft-touch message — reference their recent post or activity, ask one specific question.
3. Day 8 (if reply): Continue conversation, offer a specific resource (case study, tool, intro).
4. Day 14 (if accepted but no reply by D8): One follow-up message with a specific offer (audit, intro call).
5. Day 21: Soft close. Ask for the meeting if natural.

EMAIL BACKUP:
If LinkedIn connection is rejected or not accepted by Day 14, switch to email via the Smartlead account. Mirror the LinkedIn cadence but on a longer rhythm (Day 1, Day 5, Day 10, Day 17).

REPLY HANDLING:
- Positive reply → book the meeting. Use the operator's Calendly link. Confirm via both LinkedIn and email.
- Question/objection → escalate to operator with full context within 2 hours.
- "Not interested" → mark the prospect closed-not-interested. No further outreach for 12 months.
- Ambiguity → escalate.

NEVER:
- Send more than 25 connection requests per day from any single account (LinkedIn limits)
- Pitch in the connection-request note
- Use "I'd love to learn more about your business" — it's the most-flagged spam line
- Forge a relationship that doesn't exist

How to install it step by step.

1. Step 01

   1. Define the ICP in Sales Navigator

   Title + industry + company size + geography. Save the search. The agent reads from this saved search every morning.

2. Step 02

   2. Stand up the sanctioned sender accounts

   Two LinkedIn accounts: one is the operator's, one is a sanctioned company employee. Two email senders: warm them for 14 days before launch via Smartlead. Never send from a freshly-created account.

3. Step 03

   3. Build the sequence templates

   5 connection notes, 5 first-touches, 5 follow-ups. Personalized blanks for company name, role, recent post. Test each on 5 prospects before deploying broadly.

4. Step 04

   4. Set the daily limits

   25 connection requests per account per day. 50 messages per account per day. Stay below the rate limits — exceeding them gets the account flagged.

5. Step 05

   5. Wire the CRM logging

   Every action (connection sent, accepted, replied) logs to HubSpot or Pipedrive with full thread. Operator sees the pipeline by stage.

6. Step 06

   6. Pilot with 50 prospects

   Run for 21 days. Measure: connection accept rate (target 25%+), reply rate (target 8%+), meeting-book rate (target 3%+). Tune templates based on the bottom-line metric.

What to watch for before you ship.

Not legal advice. Get counsel before going live. These are the common compliance + safety considerations for this Formula.

• ⚠LinkedIn ToS: automation in violation can lead to account suspension. Stay below limits and use sanctioned tools (no scraping at scale).
• ⚠GDPR: if sending to EU prospects, prior consent or legitimate interest disclaimer required.
• ⚠Anti-spam: respect 'remove me' requests immediately. Maintain a global do-not-contact list across LinkedIn + email.
• ⚠AI disclosure: not yet legally required for LinkedIn outbound, but disclose in the meeting if asked.

Pair this with these other agents.