One person, and a lot of agents.
I'm Nathan. I build and run the workflows that decide whether a company wins a customer or loses one — first response, follow-up, renewals, collections. This page is here because you should know who you'd actually be dealing with.
The expensive part is almost never the work.
In most companies the work that makes money is not hard. Someone has to answer the question, send the quote, follow up on the invoice, notice the account that went quiet. None of that is difficult. It just has to happen, and it has to happen before the customer gets bored or goes somewhere else.
What breaks is not skill. It's that the step is attached to a person, and that person is in a meeting, on a job, asleep, or on holiday. The work doesn't fail — it waits. And waiting is the part that costs you.
So that's what I automate. Not the clever parts. The parts that shouldn't have to wait on anybody.
The agents do the work. I do the judgment.
I build it against your real tools
Your actual inbox, your actual system of record, your actual price list. Nothing gets built in a sandbox and handed over hoping it survives contact with your business.
You see the misses
Every Monday you get one page: what ran, what it was worth, and what it got wrong. The last column is the one that tells you whether any of this is real.
You own it
It runs on your accounts, under your logins, with your data staying in your systems. If we part ways, the thing keeps working and you keep it.
I tell you when it's not worth it
Some of what people ask me for is a $40 tool and an afternoon. I'd rather say that than sell you a project.
What I'd want to know, if I were you.
- It's one person. What happens if you're unavailable?
- Fair question and you should ask it. What I build runs on your accounts, not mine, and the configuration and runbooks are yours — so the work doesn't stop because I'm on a plane. For anything ongoing, I'll tell you exactly who the backup is before you sign, not after.
- Do you have client case studies?
- Not yet, with names and numbers on them. I'd rather say that plainly than dress up a composite. What I can offer instead is a line you can call right now, a log of what my own workflows did this week, and a first engagement small enough that you find out cheaply.
- Why should I believe an automation will hold up?
- Mostly you shouldn't, on my say-so. That's why the first thing I sell is one workflow at a fixed price, live in 30 days, that you watch run before anything recurring starts.
— Nathan, founder
Reach me at startupformulas.com/audit
The fastest way to size me up.
Call the line and try to trip it. Or send me the inbox your customers actually use and I'll measure how long you take to answer — free, whether or not anything comes of it.