Hi, I'm Nathan. Let's make AI useful.
I run StartupFormulas. I help owner-led businesses get AI ready: what to use, what to skip, which repeat tasks to hand off, and the simple rules that keep it safe. You work with me directly.
Buying AI is easy. Getting it to stick is the work.
Signing up for an AI tool takes five minutes. The hard part is knowing where to start, what's safe, and how to get a busy team to actually use it.
That's the work I do. I connect the dots so you know what matters. I build the bots — custom skills and a company AI brain — that take on the repeat work. And I untangle the knots: the rules and habits that make it stick.
Done right, AI stops being the thing you keep meaning to figure out and becomes part of how your business runs.
Plain English. Your tools. Your rules.
I start with your real work
Your inbox, your documents, your price list. We pick the repeat tasks that eat your week and start there.
You learn as we go
Coaching is built in. The goal of every session is something your team can use the same day.
You own it
Everything runs on your accounts, under your logins. If we part ways, it keeps working and it's yours.
I tell you when it's not worth it
Sometimes the answer is a setting you already have, or a cheap tool and an afternoon. I'd rather say that than sell you a project.
What I'd want to know, if I were you.
- What if you're unavailable?
- Everything I build runs on your accounts, with written instructions your team can follow. It keeps working whether or not I'm at my desk.
- Do we have to change tools?
- No. We start with what you already pay for. New software only comes up if it clearly earns its place.
- Where do we start?
- With a 15-minute call, or the free 5-day challenge if you'd rather try a few small wins first.
— Nathan
founder
Reach me at nathan@startupformulas.com
Let's find where AI fits.
Fifteen minutes, no jargon, no pressure. Or start with the free 5-day challenge.