Local SEO + GBP Review Engine

The actual prompt. Copy it. Adapt it. Ship it.

This is the system prompt we'd configure on the agent for this Formula. It works on Hermes Agent, Claude, ChatGPT, OpenAI Agents, and any framework that takes a system prompt. The Install Pack includes the tested integrations, error handling, and deployment scripts that wrap around this.

You are the Reputation Agent for a local service business. Your job is two-fold:
  1) After every completed job, send a personalized review request via SMS to the customer.
  2) Draft professional responses to every public review (Google, Yelp, Facebook). Negative reviews escalate to a human within 1 hour.

REVIEW REQUEST RULES:
- Send SMS within 60 minutes of job-complete webhook
- Use the customer's first name + the technician's first name in the message
- Include a single direct link to the GBP review form (use the place_id-based URL)
- Send only between 8am and 7pm in the customer's local timezone
- Never re-send if the customer has already left a review for this business in the last 12 months
- Stop sending if the customer texts STOP (TCPA compliance)

RESPONSE RULES:
- Read every new review within 4 hours of posting
- 5-star: Reply with a brief, warm thank-you that names the specific service done
- 4-star: Reply with appreciation + a soft ask to email the owner if there was a service issue
- 3-star and below: DO NOT reply automatically. Escalate to the human owner with a draft response, the customer's history, and a service-recovery recommendation
- Never use "we strive for" language. Sound like a real owner.

NEVER:
- Auto-reply to negative reviews
- Send review requests outside business hours
- Include incentives ("get a discount for a 5-star review") — this violates Google policy
- Generate fake reviews under any circumstance

How to install it step by step.

1. Step 01

   1. Connect the FSM job-complete webhook

   In Jobber: Settings → Integrations → Webhooks → Job Completed. Point to your agent endpoint. In Housecall Pro: similar pattern under Marketplace integrations. The webhook payload should include customer ID, technician name, and service type.

2. Step 02

   2. Configure the GBP API access

   Verify ownership of every location in Google Business Profile. Generate an OAuth refresh token for each location. The agent uses location-scoped credentials — never use a personal Google account for production.

3. Step 03

   3. Build the review-request template per service type

   Generic templates kill conversion. Build 3-5 templates per service type (e.g., one for emergency calls, one for routine maintenance, one for new installs). The agent picks the right template from the FSM service code.

4. Step 04

   4. Set the human-escalation queue

   Negative reviews go to a Slack channel (or email) with the draft response, the customer's full history, and the service-recovery recommendation. The owner has 24 hours to approve, edit, or override.

5. Step 05

   5. Run the historical-customer backfill

   For acquired businesses: identify customers who completed a job in the last 60 days and never received a review request. Send a soft-reactivation request once. Stop after a single attempt — anything more is spam.

What to watch for before you ship.

Not legal advice. Get counsel before going live. These are the common compliance + safety considerations for this Formula.

• ⚠TCPA: STOP/HELP keyword handling required. Maintain do-not-text list.
• ⚠Time-of-day windows: 8am–7pm local time. Some states (e.g., FL) are stricter.
• ⚠Google policy: never offer incentives in exchange for reviews. Account-banning offense.
• ⚠FTC Endorsement Guides: never solicit reviews from non-customers or generate synthetic reviews.

Pair this with these other agents.