Last updated November 10, 2026.
Calls to Rylee
The number (479) 265-2900 is Rylee, our AI teammate. AgentPhone, an AI phone service, answers those calls. When a call ends, AgentPhone tells our site. For a normal inbound call we save a record in HubSpot, the contact list we use. We keep it so we can follow up.
- Your phone number.
- When the call started, how long it lasted, a mood label if one was sent, whether the call was marked successful, and how it ended.
- A short summary and the transcript.
A very short call from a number we don't already have does not open a new contact.
If you tell Rylee your name, email, or business on the call, a separate save step can also store those in HubSpot, along with what you said you need. An older phone tool on the same line can save a name, email, phone, company, and a short summary of the call the same way.
If an alert address is turned on, a short notice of the call goes there too: the numbers, the timing, and the summary.
You can email nathan@startupformulas.com. We read that mail so we can reply.
The site has no signup form that saves an address. The old signup addresses answer that they are gone and do not store the email.
Visits
On the live site, Google Analytics records which pages are opened, and a tap on the phone number can be counted. That script loads only on the production site, not on preview copies.
An OpenAI ads pixel also loads on each page and can record that the page was viewed.
We do not load Vercel Analytics, Speed Insights, a Meta pixel, or PostHog.
HubSpot's tracking script loads only when a HubSpot portal id is set. It can set a cookie named hubspotutk. It stays off when that id is not set.
We remember English or Spanish in a cookie named NEXT_LOCALE.
A few private pages under /p/ ask for a password. After the right password, the browser keeps a cookie for that page. The rest of the site does not set it.
Older form addresses
Three older form addresses are still in the code, and no page on the site links to them. If one is submitted, it can save a name, work email, company, phone, and website in HubSpot.
We don't sell your data
We don't sell your information. AgentPhone handles the call. HubSpot holds the call record. On the live site, Google Analytics counts visits, and OpenAI's ads pixel can see that a page loaded. Those companies receive that slice so the phone line, the contact record, and the visit counts work.
A copy or a deletion
Reply to any email from us, or email nathan@startupformulas.com, and ask for a copy or for deletion.
Where to reach us
Startup Formulas, Springdale, Arkansas