What actually ran, including what broke.
Most vendors show you the wins. A log that never contains a miss isn't a log, it's an advert. So this one carries both, and it says plainly whose business each entry came from.
- Our own business
Consolidated two conversion funnels into one.
- What it did
- An older intake page was still live, still linked from seventeen templates, and recorded none of its own traffic. It now redirects to the audit, so every enquiry lands in one place we can actually see.
- What went wrong
- It had been running that way for a while. Anyone who filled it in during that period reached us, but we could not tell where they came from — which is exactly the reporting failure we tell customers not to accept.
- Our own business
Rebuilt the site around one promise and one conversion event, and published our prices.
- What it did
- The homepage now states what we automate, what it costs, and what you get, without a call. Every figure on it carries its source.
- What went wrong
- Two numbers in an early draft were modelled rather than measured and were presented as fact. Both were cut, and the rule that replaced them is written into the copy files so it cannot quietly come back.
- Our own business
Pointed the whole guide library at the audit.
- What it did
- 46 published guides had been sending readers to a retired offer. Their links and labels now go to the response-time audit.
- What went wrong
- The body copy of those guides still names older product names in places. Changing indexed prose is a separate job and is not done yet.
- Our own business
Our own front desk line answers on the number published on this site.
- What it did
- Anyone can call it and push on it without booking anything or speaking to a person first. It is the same kind of system we build for customers.
- What went wrong
- It answers as our front desk, which demonstrates the technology but not a working day in your business. Replacing that with something closer to a real operation is the current piece of work.
This log is short, and that's the honest position.
We're early. There isn't a wall of client results here because there isn't a wall of clients yet. The things you can check today are the line, the prices, and a first engagement small enough to find out cheaply.
Dated, and no promise about how often.
An earlier version of this page had no dates on it. The reasoning was that a stale log is worse than no log — which was really an argument for not promising a schedule, dressed up as an argument against dates. Taking the timestamps off didn't make the page fresh, it just made freshness impossible to check, on the one page whose whole point is showing you the uncomfortable thing. So: entries are dated, newest first, and there is no cadence promised. If there's a gap, that's real information and you're entitled to it.
Check it yourself instead.
The fastest way to judge any of this is to make us measure something real in your business, for free.