Answer the 6:40pm question. Keep the cart.
6:40pm. Full cart. “Will the large fit?” Nobody answers till Wednesday. They bought somewhere else Tuesday night. We answer from your size guide, your stock, and the carrier feed, inside Shopify and the helpdesk you already use. Every Monday you get an email: what got handled, what needs you, and what it brought in.
- Free audit
- Runs in your tools
- No sales call required
- Where's my order — 23 answered from the carrier feed~90 seconds
- Back in stock — answered, then they ordered2 minutes later
- Sizing question Saturday night — answered and sold7:42pm
- Refund over your limit — held for youFriday
Tracking said out for delivery. The carrier had flagged the box damaged. Instead of the usual update, it stopped and pinged you so a person could say it.
Real phone. Not a recording. Call it and ask what a customer would ask.
Where stores lose sales after 5pm
Not because your support team is bad. Because the questions come in at night and on weekends, and your team doesn't. We pick the one costing you the most and fix that first.
- 01
Pre-sale questions after hours.
Sizing, fit, “will it ship by Friday.” It answers from your size guide and stock while they're still on the page.
Responder - 02
“Where's my order?”
It answers from the carrier feed. Your team never touches the easy ones.
Triage Clerk - 03
“When's it back in stock?”
It answers with what you actually know, and lets them know when it lands.
Responder - 04
Returns and exchanges.
Under your limit, handled by your rules. Over your limit, held for you.
Triage Clerk - 05
Repeat buyers who quit.
They bought every 60 days. Now it's been 90. It flags them and drafts a win-back you approve.
Account Watcher
Nothing goes to your customers until you say it can.
One job: the Responder. $2,500.
6:40pm. Full cart. They ask if the large will fit. Everyone's gone home.
Example, not a case study.
- What you approve
- The answers for your top questions, what counts as “not sure,” and who gets the ones it can't answer.
- What shows up Monday
- Questions answered, orders that came after an answer, and what needs you.
Monday morning, you know if it paid for itself.
One email. What came in. What got handled. What needs you. What it brought in. No dashboard. No guessing.
How it works
- 01
We time your replies.
Free audit on the channel customers actually use. We send you a short write-up. Hire us or don't. You still get that write-up.
- 02
We build one job.
Wired into your tools. You approve what can go out.
- 03
You're live in 30 days.
Flat price. If it isn't live, you don't pay the rest.
Straight answers
- Will my customers know it's automated? Will it sound like a robot?
- It answers in your store's voice. We build the replies from your size guide, your policies, and answers your team already wrote. You approve every template before it goes live. Anything it isn't sure about goes to a named person on your team, not a queue.
- My helpdesk already has AI.
- Then use it if it's working. We build inside the helpdesk you have. The difference is what it checks before it answers: your stock, your size guide, the carrier. If the built-in bot already covers you, I'll say so in the write-up.
- Klaviyo already sends abandoned-cart emails.
- It sends the same email to everybody. It can't answer “will the large fit?” That question is why they stopped.
- What about refunds?
- Under your limit, by your rules. Over it, held for you.
- Is this a website chatbot?
- No. It's the money work in the tools you already live in: inbox, orders, returns, follow-ups.
Try it before you pay for a build
Most shops want a retainer up front. We don't.
Call the live line.
Ask a customer question.
Do the free audit.
You get the write-up either way.
Buy one workflow.
Live in 30 days or you don't pay the balance.
Audit
We time how long you take to reply on the channel customers use. You get a short write-up. Hire us or don't.
Start hereFirst workflow
One job, built in your tools, handed over working. Live in 30 days or you don't pay the balance.
Start with the auditWe run it
We keep it running, fix drift, and send the Monday email with results. Cancel anytime. Add jobs when you're ready.
See how it worksIf Shopify, Klaviyo, or whoever bills you for their software, that bill stays with them. What we build sits on your accounts.
You deal with the person who builds it.
I'm Nathan. I design every workflow. The crew runs them day and night. No account manager. No handoff to a junior. If a $40 tool would fix it better than a custom build, I'll tell you that.
— Nathan
founder
Reach me at startupformulas.com/audit
See where you're losing carts. Free.
Give us one number. About a day. We'll time your real replies and show you where customers drop off. You get that write-up whether you hire us or not.
For ecommerce stores doing about $2M–$20M. One workflow. Flat price. Live in 30 days.