Stop losing quotes over the weekend.
A buyer sends a quote request Friday at 4:15. Your inside sales guy left at 4. Monday at 8:30 somebody opens it. The buyer already cut the PO to whoever answered. We hook quote replies, stock checks, and follow-up into the tools you already use. Every Monday you get an email: what got handled, what needs you, and what it brought in.
- Free audit
- Runs in your tools
- No sales call required
- Quote request Friday 4:15pm — stock confirmed, reply sent4:17pm
- “Got 200 of these?” — 14 answered from stock on hand~2 minutes
- Quote from 9 days ago — followed up, PO came backTuesday
- Price under your floor — held for youFriday
Buyer asked for 500. System showed 520 on hand. 300 were already spoken for on another order. Instead of saying “in stock,” it stopped and pinged your rep.
Real phone. Not a recording. Call it and ask what a buyer would ask.
Where distributors lose orders
Not because your reps are slow. Because one rep can't take calls, work the counter, and answer the inbox at the same time. We pick the one costing you the most and fix that first.
- 01
Quote requests that sit.
The request comes in after hours, or while your rep is on the phone. The buyer gets a real reply in minutes: got it, here's what's in stock, full quote by 9am. If that account already has a price on file, the quote can go out too, under your rules.
Responder - 02
Quotes nobody chases.
You sent a pile of quotes last month. How many got a second email? It follows up on day 2, day 5, and day 10 in your rep's words. When the buyer replies, it goes straight back to the rep.
Quote Chaser - 03
“Do you have it?” emails.
Stock checks and lead-time questions get answered from your inventory. Same answer your counter would give, minus the hold music.
Triage Clerk - 04
Reorders that stop.
The account that orders every six weeks hasn't ordered in ten. It gets flagged, and a check-in is drafted for the rep before the account goes to somebody else.
Account Watcher - 05
“Where's my PO?”
Order status and tracking get answered from your system and the carrier feed.
Triage Clerk - 06
Invoices past terms.
Net 30 turned into Net 60. Reminders go out on a schedule. Disputes go to a person.
Collector
We'd bet on #1 or #2. The audit tells us which. Nothing goes to your buyers until you say it can.
One job: the Quote Chaser. $2,500.
Quotes go out of your ERP. Nobody tracks which ones got an answer.
Example, not a case study.
- What you approve
- The three follow-up emails, how many days apart they go, and who gets the replies.
- What shows up Monday
- Quotes chased, who answered, POs that came back, and what they were worth.
Monday morning, you know if it paid for itself.
One email. Quotes that came in. Quotes that got chased. What needs you. What came back as POs. No dashboard. No guessing.
How it works
- 01
We time your quote replies.
Free audit on the inbox or form your buyers actually use. We send you a short write-up. Hire us or don't. You still get that write-up.
- 02
We build one job.
Wired into your tools. You approve what can go out.
- 03
You're live in 30 days.
Flat price. If it isn't live, you don't pay the rest.
Straight answers
- Will my buyers know it's automated? Will it sound like a robot?
- It writes the way your reps already write. We build the templates from emails your team has sent, and you approve every one before it goes live. Anything it isn't sure about goes to a named person on your team, not a queue. That includes an odd part number, a special price, or a buyer who's mad.
- My pricing is complicated. Contract pricing, per-account pricing.
- Good. It doesn't make up prices. It uses the price your system already has for that account. If there's no price on file, or the number is under your floor, it goes to your rep.
- Our system is old.
- We'll look during the audit. If we can reach it, the write-up says how. If we can't, the write-up says that too, along with what we can still do from the inbox.
- Will my reps fight it?
- It does the chasing they skip. Replies come back to them. Their name stays on the account.
- What if it's wrong?
- It stops and escalates. Wrong-looking stock, a price question, a buyer who's upset: those go to a person.
Try it before you pay for a build
Most shops want a retainer up front. We don't.
Call the live line.
Ask a buyer's question.
Do the free audit.
You get the write-up either way.
Buy one workflow.
Live in 30 days or you don't pay the balance.
Audit
We time how long you take to answer a quote request. You get a short write-up. Hire us or don't.
Start hereFirst workflow
One job, built in your tools, handed over working. Live in 30 days or you don't pay the balance.
Start with the auditWe run it
We keep it running, fix drift, and send the Monday email with results. Cancel anytime. Add jobs when you're ready.
See how it worksIf QuickBooks, NetSuite, or whoever bills you for their software, that bill stays with them. What we build sits on your accounts.
You deal with the person who builds it.
I'm Nathan. I design every workflow. The crew runs them day and night. No account manager. No handoff to a junior. If a $40 tool would fix it better than a custom build, I'll tell you that.
— Nathan
founder
Reach me at startupformulas.com/audit

See how long your quotes sit. Free.
Point us at the inbox your quote requests land in. About a day. We'll time real replies and show you where orders slip. You get that write-up whether you hire us or not.
For distribution and wholesale shops doing about $2M–$20M. One workflow. Flat price. Live in 30 days.
